Today, we announced that we are closing down our operations in Seattle and New York. This was a hard decision—and not one we made lightly.
We recognize the impact this will have on the members of our team in those regions. Our teams in each city have built their businesses from scratch and worked tirelessly to serve our customers and their communities. I am grateful for their unwavering commitment to Munchery’s mission and success. I truly wish that the outcome would have been different.
When the company was founded in 2011, Munchery had a great idea, which turned into a great product that consumers loved. The company doubled down on growth and expanded our operations quickly with the goal of providing fresh, healthy meals to as many households as possible.
Moving forward, we will continue to deliver to Los Angeles and San Francisco, focusing our efforts on growing our business in both our first and largest market—the Bay Area. This will mean developing our shipping capabilities so that we can more efficiently serve other regions along the coast, as well as continuing to evolve our technology platform. This reduction in scope will allow us to concentrate on Munchery’s vision, achieve profitability on the near term, and build a long-term, sustainable business.
I am saddened by this development, but I am also incredibly hopeful and excited by what we can accomplish in this next phase. I fundamentally believe in the opportunity that exists in food e-commerce, fresh food production, and home delivery—and in our position as a leading innovator in this market.
I look forward to continuing to work with our team and investors to leverage technology to change the way people source fresh, prepared meals at scale.
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