Plaid Box Meal Kit Shipping and Expanded Meal Delivery Areas Launch Today, Bringing Munchery to 65 Million Diners Nationwide
SAN FRANCISCO, CA–(Marketwired – May 18, 2016) – Munchery, the leader in high-quality meal delivery, today announced a massive expansion to serve the entire West Coast and Washington, D.C. The move increases the company’s serviceable market by more than 700% and takes Munchery one step closer to its goal to make great food accessible to more people, everywhere.
“Same-day delivery has proven to be a fruitful offering in metro areas and we’re happy to announce that we’ll be expanding that format to more areas soon. At the same time, there’s demand for high-quality, convenient meals beyond city centers,” said Tri Tran, Munchery co-founder and CEO. “Our vertically integrated model enables us to scale diverse formats and offerings to meet the needs of a broader range of lifestyles and demographics. We’re aiming to become a default meal option for millions of new customers nationwide.”
Introducing The Plaid Box
Starting today, consumers across California and regions of Arizona, Colorado, Idaho, Nevada, Oregon, Utah and Washington will have access to Munchery’s Plaid Box: a weekly subscription meal kit with original recipes and chef-curated ingredients.
Each Plaid Box contains up to three ready-to-cook meals for two people. Meals are designed to be prepared in 15 minutes, allowing diners to enjoy their meal without the time consuming prep work. Pricing begins at $11.66 per serving with free shipping and flexible scheduling. The Plaid Box can be ordered today on Munchery.com, with first shipments delivered May 31.
Expanding Same-Day Delivery
In addition to the release of The Plaid Box, over the next several weeks Munchery will be expanding its same-day delivery service to Sacramento, San Diego, Portland and Washington, D.C. With the addition of these four new markets and the West Coast, Munchery’s total serviceable population will grow from 8 million in January 2016 to 65 million across eleven states and districts.
This expansion follows the recent launch of Munchery’s membership model in same-day delivery areas, which offers new customers discounts of up to 20% on entrees for an $8.95 monthly or $85 annual fee, with a free 30-day trial. Membership brings the cost of a dinner for two to below $20 — almost 56% less than restaurant takeout and other delivery options — opening access to a wider range of household income levels.
For more information on Munchery’s offerings, visit Munchery.com.
Munchery makes delicious, healthy, ready-to-eat meals and 15-minute cooking kits that are crafted by critically-acclaimed local chefs. Founded in 2011 and headquartered in San Francisco, with operations in Los Angeles, Seattle and New York, Munchery is the leading end-to-end food preparation and delivery company with a service footprint of 25 million households in the U.S. With control of its entire food service value chain, Munchery has the capability to continuously improve multiple points of operations and deliver better- personalized food experiences — from developing original recipes, sourcing fresh ingredients from local farmers and producers who practice organic and sustainable farming, creating incredible scratch-made dishes, packing using only environmentally-friendly materials, to delivering fresh meals directly to customers.